Daytime
Design Co.
A high standards, low ego brand, web and product design studio.
Design for legacies in the making.
The Work
We partner with leaders at moments of growth, reinvention, and scale.
If you've built something important, but it’s ready to operate at a higher level, you're in the right place.
We design the systems that bring clarity, cohesion, and confidence — across brand, web, and product — so everything else can move faster, cleaner, and with more conviction.
The philosophy
The standard you set determines what everything else must rise to — your product, your team, your customers, and your life. Great design doesn't just make things look better. It changes how decisions get made. It raises expectations. It creates momentum.
What We Do
Explore what Daytime can do for you
01
Brand Design
Identity & Evolution
02
web design
Digital Experiences
03
product design
UX / UI
04
Leadership
Ongoing Partnership
01
Brand Design
Identity & Evolution
02
web design
Digital Experiences
03
product design
UX / UI
04
Leadership
Ongoing Partnership
01
Brand Design
Identity & Evolution
02
web design
Digital Experiences
03
product design
UX / UI
04
Leadership
Ongoing Partnership
We work with the world's top companies
Selected Work
The work speaks for itself.
Kind Words
What our clients say
Monica Justesen
Photographer
I knew Emily was going to nail it, but I did not expect her to completely blow me away the way she did. From the depth and detail in the intake form, to her attentiveness and ability to really *hear* you and hone in on the heart of your work and message, to the final deliverables and every step along the way, I have been impressed beyond words.
Brian Johnson
CEO & Founder, Heroic
I’ve worked with the best designers at Metalab. I’ve invested hundreds of thousands of dollars in design. Emily is the best I have ever worked with. She’s smart, fast, has a taste in design that I’ve never experienced, and has this ability to both see the 10 thousand foot view and know how to put it into a seamless product plan without missing a beat.
Chelle Temple
CEO, Doer to Delegator
Working with Emily was pure magic. She built the full brand suite and website for Doer to Delegator in just one week and somehow made it feel fast and un-rushed. Her process was seamless, thoughtful, and incredibly easy to walk through, even as a busy business owner juggling a million things.
Natalie Ellis & Team
Co-Founder & CEO, Bossbabe
Emily immediately understood our brand vision and delivered designs that were not only beautiful and unique, but truly elevated our presence. She’s organized, fast and efficient – every project completed quickly and with such care. If you’re looking for someone who truly gets brand experience, communicates with ease and delivers stunning work – she’s it.
Erin Venker
Owner, OCD and Anxiety Center of MN
Emily is intuitive, professional, wildly creative, and somehow reads your mind even when you’re not sure how to say what you want. Her vibe? Total creative hype woman meets calm, grounded guide. I felt supported and seen every step of the way—and now I’m obsessed with showing off our site.
Cait Scudder
Founder & CEO, The Millionaire Mother
Em’s entire process is so buttoned up and detail-oriented. She gracefully guides us through the best course of action and gets it done exceptionally well without any sort of micromanaging. She truly understands the evolving vision that we hold and helps us bring it to life. We have hired her many times for different types of projects from brand to web to product. She truly can do it all.
Cait Scudder
Founder & CEO, The Millionaire Mother
Em’s entire process is so buttoned up and detail-oriented. She gracefully guides us through the best course of action and gets it done exceptionally well without any sort of micromanaging. She truly understands the evolving vision that we hold and helps us bring it to life. We have hired her many times for different types of projects from brand to web to product. She truly can do it all.
Erin Venker
Owner, OCD and Anxiety Center of MN
Emily is intuitive, professional, wildly creative, and somehow reads your mind even when you’re not sure how to say what you want. Her vibe? Total creative hype woman meets calm, grounded guide. I felt supported and seen every step of the way—and now I’m obsessed with showing off our site.
Natalie Ellis & Team
Co-Founder & CEO, Bossbabe
Emily immediately understood our brand vision and delivered designs that were not only beautiful and unique, but truly elevated our presence. She’s organized, fast and efficient – every project completed quickly and with such care. If you’re looking for someone who truly gets brand experience, communicates with ease and delivers stunning work – she’s it.
Natalie Ellis & Team
Co-Founder & CEO, Bossbabe
Emily immediately understood our brand vision and delivered designs that were not only beautiful and unique, but truly elevated our presence. She’s organized, fast and efficient – every project completed quickly and with such care. If you’re looking for someone who truly gets brand experience, communicates with ease and delivers stunning work – she’s it.
Brian Johnson
CEO & Founder, Heroic
I’ve worked with the best designers at Metalab. I’ve invested hundreds of thousands of dollars in design. Emily is the best I have ever worked with. She’s smart, fast, has a taste in design that I’ve never experienced, and has this ability to both see the 10 thousand foot view and know how to put it into a seamless product plan without missing a beat.
Brian Johnson
CEO & Founder, Heroic
I’ve worked with the best designers at Metalab. I’ve invested hundreds of thousands of dollars in design. Emily is the best I have ever worked with. She’s smart, fast, has a taste in design that I’ve never experienced, and has this ability to both see the 10 thousand foot view and know how to put it into a seamless product plan without missing a beat.
How We Work
Strategic Steps to Impactful Results
1
Listening to Your Vision
We begin by discussing your goals, audience, and expectations to ensure our approach aligns perfectly with your vision.
1
Listen First
Before a single pixel moves, we get clear on where you're headed. Your goals, your audience, what's working, what's not. This is the foundation everything else is built on.
1
Listening to Your Vision
We begin by discussing your goals, audience, and expectations to ensure our approach aligns perfectly with your vision.
1
Listening to Your Vision
We begin by discussing your goals, audience, and expectations to ensure our approach aligns perfectly with your vision.
2
Planning with Purpose
We analyze trends, competitors, and opportunities to craft a strategic roadmap tailored to your needs.
2
Map the Strategy
We dig into your market, your competitors, and the whitespace no one's paying attention to. Then we build a plan that's specific to you, not a recycled framework.
2
Planning with Purpose
We analyze trends, competitors, and opportunities to craft a strategic roadmap tailored to your needs.
2
Planning with Purpose
We analyze trends, competitors, and opportunities to craft a strategic roadmap tailored to your needs.
3
Visualizing Your Ideas
Creative concepts come to life as we design user-friendly and visually appealing solutions.
3
Design With Intention
This is where it gets good. Concepts take shape, ideas become tangible, and every design decision ties back to the strategy we set. Nothing decorative. Everything deliberate.
3
Visualizing Your Ideas
Creative concepts come to life as we design user-friendly and visually appealing solutions.
3
Visualizing Your Ideas
Creative concepts come to life as we design user-friendly and visually appealing solutions.
4
Bringing It to Life
Using cutting-edge technologies, we develop and implement your project with precision and care.
4
Build It Right
Precision matters here. We develop and implement with the same standard we designed to, so nothing gets lost in translation.
4
Bringing It to Life
Using cutting-edge technologies, we develop and implement your project with precision and care.
4
Bringing It to Life
Using cutting-edge technologies, we develop and implement your project with precision and care.
5
Delivering Success
After a seamless launch, we provide ongoing support and optimization to ensure long-term success.
5
Launch and Scale
We don't disappear after delivery. We launch with you, optimize what needs it, and make sure the work holds up long after go-live.
5
Delivering Success
After a seamless launch, we provide ongoing support and optimization to ensure long-term success.
5
Delivering Success
After a seamless launch, we provide ongoing support and optimization to ensure long-term success.
Start Here
We can't wait to hear from you
Emily Smale
Founder, Daytime Design Co.
If you're building something meaningful — something meant to last — and you're ready to raise the standard, Daytime might be the right partner. Start the conversation. We'll take it from there.
Start Here
We can't wait to hear from you
Emily Smale
Founder, Daytime Design Co.
If you're building something meaningful — something meant to last — and you're ready to raise the standard, Daytime might be the right partner. Start the conversation. We'll take it from there.
Start Here
We can't wait to hear from you
Emily Smale
Founder, Daytime Design Co.
If you're building something meaningful — something meant to last — and you're ready to raise the standard, Daytime might be the right partner. Start the conversation. We'll take it from there.
Daytime
Design Co.
A high standards, low ego brand, web and product design studio.
Design for legacies in the making.
The Work
We partner with leaders at moments of growth, reinvention, and scale.
If you've built something important, but it’s ready to operate at a higher level, you're in the right place.
We design the systems that bring clarity, cohesion, and confidence — across brand, web, and product — so everything else can move faster, cleaner, and with more conviction.
The philosophy
The standard you set determines what everything else must rise to — your product, your team, your customers, and your life. Great design doesn't just make things look better. It changes how decisions get made. It raises expectations. It creates momentum.
What We Do
Explore what Daytime can do for you
01
Brand Design
Identity & Evolution
02
web design
Digital Experiences
03
product design
UX / UI
04
Leadership
Ongoing Partnership
01
Brand Design
Identity & Evolution
02
web design
Digital Experiences
03
product design
UX / UI
04
Leadership
Ongoing Partnership
01
Brand Design
Identity & Evolution
02
web design
Digital Experiences
03
product design
UX / UI
04
Leadership
Ongoing Partnership
We work with the world's top companies
Selected Work
The work speaks for itself.
Kind Words
What our clients say
Monica Justesen
Photographer
I knew Emily was going to nail it, but I did not expect her to completely blow me away the way she did. From the depth and detail in the intake form, to her attentiveness and ability to really *hear* you and hone in on the heart of your work and message, to the final deliverables and every step along the way, I have been impressed beyond words.
Brian Johnson
CEO & Founder, Heroic
I’ve worked with the best designers at Metalab. I’ve invested hundreds of thousands of dollars in design. Emily is the best I have ever worked with. She’s smart, fast, has a taste in design that I’ve never experienced, and has this ability to both see the 10 thousand foot view and know how to put it into a seamless product plan without missing a beat.
Chelle Temple
CEO, Doer to Delegator
Working with Emily was pure magic. She built the full brand suite and website for Doer to Delegator in just one week and somehow made it feel fast and un-rushed. Her process was seamless, thoughtful, and incredibly easy to walk through, even as a busy business owner juggling a million things.
Natalie Ellis & Team
Co-Founder & CEO, Bossbabe
Emily immediately understood our brand vision and delivered designs that were not only beautiful and unique, but truly elevated our presence. She’s organized, fast and efficient – every project completed quickly and with such care. If you’re looking for someone who truly gets brand experience, communicates with ease and delivers stunning work – she’s it.
Erin Venker
Owner, OCD and Anxiety Center of MN
Emily is intuitive, professional, wildly creative, and somehow reads your mind even when you’re not sure how to say what you want. Her vibe? Total creative hype woman meets calm, grounded guide. I felt supported and seen every step of the way—and now I’m obsessed with showing off our site.
Cait Scudder
Founder & CEO, The Millionaire Mother
Em’s entire process is so buttoned up and detail-oriented. She gracefully guides us through the best course of action and gets it done exceptionally well without any sort of micromanaging. She truly understands the evolving vision that we hold and helps us bring it to life. We have hired her many times for different types of projects from brand to web to product. She truly can do it all.
Cait Scudder
Founder & CEO, The Millionaire Mother
Em’s entire process is so buttoned up and detail-oriented. She gracefully guides us through the best course of action and gets it done exceptionally well without any sort of micromanaging. She truly understands the evolving vision that we hold and helps us bring it to life. We have hired her many times for different types of projects from brand to web to product. She truly can do it all.
Erin Venker
Owner, OCD and Anxiety Center of MN
Emily is intuitive, professional, wildly creative, and somehow reads your mind even when you’re not sure how to say what you want. Her vibe? Total creative hype woman meets calm, grounded guide. I felt supported and seen every step of the way—and now I’m obsessed with showing off our site.
Natalie Ellis & Team
Co-Founder & CEO, Bossbabe
Emily immediately understood our brand vision and delivered designs that were not only beautiful and unique, but truly elevated our presence. She’s organized, fast and efficient – every project completed quickly and with such care. If you’re looking for someone who truly gets brand experience, communicates with ease and delivers stunning work – she’s it.
Natalie Ellis & Team
Co-Founder & CEO, Bossbabe
Emily immediately understood our brand vision and delivered designs that were not only beautiful and unique, but truly elevated our presence. She’s organized, fast and efficient – every project completed quickly and with such care. If you’re looking for someone who truly gets brand experience, communicates with ease and delivers stunning work – she’s it.
Brian Johnson
CEO & Founder, Heroic
I’ve worked with the best designers at Metalab. I’ve invested hundreds of thousands of dollars in design. Emily is the best I have ever worked with. She’s smart, fast, has a taste in design that I’ve never experienced, and has this ability to both see the 10 thousand foot view and know how to put it into a seamless product plan without missing a beat.
Brian Johnson
CEO & Founder, Heroic
I’ve worked with the best designers at Metalab. I’ve invested hundreds of thousands of dollars in design. Emily is the best I have ever worked with. She’s smart, fast, has a taste in design that I’ve never experienced, and has this ability to both see the 10 thousand foot view and know how to put it into a seamless product plan without missing a beat.
How We Work
Strategic Steps to Impactful Results
1
Listening to Your Vision
We begin by discussing your goals, audience, and expectations to ensure our approach aligns perfectly with your vision.
1
Listen First
Before a single pixel moves, we get clear on where you're headed. Your goals, your audience, what's working, what's not. This is the foundation everything else is built on.
1
Listening to Your Vision
We begin by discussing your goals, audience, and expectations to ensure our approach aligns perfectly with your vision.
1
Listening to Your Vision
We begin by discussing your goals, audience, and expectations to ensure our approach aligns perfectly with your vision.
2
Planning with Purpose
We analyze trends, competitors, and opportunities to craft a strategic roadmap tailored to your needs.
2
Map the Strategy
We dig into your market, your competitors, and the whitespace no one's paying attention to. Then we build a plan that's specific to you, not a recycled framework.
2
Planning with Purpose
We analyze trends, competitors, and opportunities to craft a strategic roadmap tailored to your needs.
2
Planning with Purpose
We analyze trends, competitors, and opportunities to craft a strategic roadmap tailored to your needs.
3
Visualizing Your Ideas
Creative concepts come to life as we design user-friendly and visually appealing solutions.
3
Design With Intention
This is where it gets good. Concepts take shape, ideas become tangible, and every design decision ties back to the strategy we set. Nothing decorative. Everything deliberate.
3
Visualizing Your Ideas
Creative concepts come to life as we design user-friendly and visually appealing solutions.
3
Visualizing Your Ideas
Creative concepts come to life as we design user-friendly and visually appealing solutions.
4
Bringing It to Life
Using cutting-edge technologies, we develop and implement your project with precision and care.
4
Build It Right
Precision matters here. We develop and implement with the same standard we designed to, so nothing gets lost in translation.
4
Bringing It to Life
Using cutting-edge technologies, we develop and implement your project with precision and care.
4
Bringing It to Life
Using cutting-edge technologies, we develop and implement your project with precision and care.
5
Delivering Success
After a seamless launch, we provide ongoing support and optimization to ensure long-term success.
5
Launch and Scale
We don't disappear after delivery. We launch with you, optimize what needs it, and make sure the work holds up long after go-live.
5
Delivering Success
After a seamless launch, we provide ongoing support and optimization to ensure long-term success.
5
Delivering Success
After a seamless launch, we provide ongoing support and optimization to ensure long-term success.
Start Here
We can't wait to hear from you
Emily Smale
Founder, Daytime Design Co.
If you're building something meaningful — something meant to last — and you're ready to raise the standard, Daytime might be the right partner. Start the conversation. We'll take it from there.
Start Here
We can't wait to hear from you
Emily Smale
Founder, Daytime Design Co.
If you're building something meaningful — something meant to last — and you're ready to raise the standard, Daytime might be the right partner. Start the conversation. We'll take it from there.
Start Here
We can't wait to hear from you
Emily Smale
Founder, Daytime Design Co.
If you're building something meaningful — something meant to last — and you're ready to raise the standard, Daytime might be the right partner. Start the conversation. We'll take it from there.
Daytime
Design Co.
A high standards, low ego brand, web and product design studio.
Design for legacies in the making.
The Work
We partner with leaders at moments of growth, reinvention, and scale.
If you've built something important, but it’s ready to operate at a higher level, you're in the right place.
We design the systems that bring clarity, cohesion, and confidence — across brand, web, and product — so everything else can move faster, cleaner, and with more conviction.
The philosophy
The standard you set determines what everything else must rise to — your product, your team, your customers, and your life. Great design doesn't just make things look better. It changes how decisions get made. It raises expectations. It creates momentum.
What We Do
Explore what Daytime can do for you
01
Brand Design
Identity & Evolution
02
web design
Digital Experiences
03
product design
UX / UI
04
Leadership
Ongoing Partnership
01
Brand Design
Identity & Evolution
02
web design
Digital Experiences
03
product design
UX / UI
04
Leadership
Ongoing Partnership
01
Brand Design
Identity & Evolution
02
web design
Digital Experiences
03
product design
UX / UI
04
Leadership
Ongoing Partnership
We work with the world's top companies
Selected Work
The work speaks for itself.
Kind Words
What our clients say
Monica Justesen
Photographer
I knew Emily was going to nail it, but I did not expect her to completely blow me away the way she did. From the depth and detail in the intake form, to her attentiveness and ability to really *hear* you and hone in on the heart of your work and message, to the final deliverables and every step along the way, I have been impressed beyond words.
Brian Johnson
CEO & Founder, Heroic
I’ve worked with the best designers at Metalab. I’ve invested hundreds of thousands of dollars in design. Emily is the best I have ever worked with. She’s smart, fast, has a taste in design that I’ve never experienced, and has this ability to both see the 10 thousand foot view and know how to put it into a seamless product plan without missing a beat.
Chelle Temple
CEO, Doer to Delegator
Working with Emily was pure magic. She built the full brand suite and website for Doer to Delegator in just one week and somehow made it feel fast and un-rushed. Her process was seamless, thoughtful, and incredibly easy to walk through, even as a busy business owner juggling a million things.
Natalie Ellis & Team
Co-Founder & CEO, Bossbabe
Emily immediately understood our brand vision and delivered designs that were not only beautiful and unique, but truly elevated our presence. She’s organized, fast and efficient – every project completed quickly and with such care. If you’re looking for someone who truly gets brand experience, communicates with ease and delivers stunning work – she’s it.
Erin Venker
Owner, OCD and Anxiety Center of MN
Emily is intuitive, professional, wildly creative, and somehow reads your mind even when you’re not sure how to say what you want. Her vibe? Total creative hype woman meets calm, grounded guide. I felt supported and seen every step of the way—and now I’m obsessed with showing off our site.
Cait Scudder
Founder & CEO, The Millionaire Mother
Em’s entire process is so buttoned up and detail-oriented. She gracefully guides us through the best course of action and gets it done exceptionally well without any sort of micromanaging. She truly understands the evolving vision that we hold and helps us bring it to life. We have hired her many times for different types of projects from brand to web to product. She truly can do it all.
Cait Scudder
Founder & CEO, The Millionaire Mother
Em’s entire process is so buttoned up and detail-oriented. She gracefully guides us through the best course of action and gets it done exceptionally well without any sort of micromanaging. She truly understands the evolving vision that we hold and helps us bring it to life. We have hired her many times for different types of projects from brand to web to product. She truly can do it all.
Erin Venker
Owner, OCD and Anxiety Center of MN
Emily is intuitive, professional, wildly creative, and somehow reads your mind even when you’re not sure how to say what you want. Her vibe? Total creative hype woman meets calm, grounded guide. I felt supported and seen every step of the way—and now I’m obsessed with showing off our site.
Natalie Ellis & Team
Co-Founder & CEO, Bossbabe
Emily immediately understood our brand vision and delivered designs that were not only beautiful and unique, but truly elevated our presence. She’s organized, fast and efficient – every project completed quickly and with such care. If you’re looking for someone who truly gets brand experience, communicates with ease and delivers stunning work – she’s it.
Natalie Ellis & Team
Co-Founder & CEO, Bossbabe
Emily immediately understood our brand vision and delivered designs that were not only beautiful and unique, but truly elevated our presence. She’s organized, fast and efficient – every project completed quickly and with such care. If you’re looking for someone who truly gets brand experience, communicates with ease and delivers stunning work – she’s it.
Brian Johnson
CEO & Founder, Heroic
I’ve worked with the best designers at Metalab. I’ve invested hundreds of thousands of dollars in design. Emily is the best I have ever worked with. She’s smart, fast, has a taste in design that I’ve never experienced, and has this ability to both see the 10 thousand foot view and know how to put it into a seamless product plan without missing a beat.
Brian Johnson
CEO & Founder, Heroic
I’ve worked with the best designers at Metalab. I’ve invested hundreds of thousands of dollars in design. Emily is the best I have ever worked with. She’s smart, fast, has a taste in design that I’ve never experienced, and has this ability to both see the 10 thousand foot view and know how to put it into a seamless product plan without missing a beat.
How We Work
Strategic Steps to Impactful Results
1
Listening to Your Vision
We begin by discussing your goals, audience, and expectations to ensure our approach aligns perfectly with your vision.
1
Listen First
Before a single pixel moves, we get clear on where you're headed. Your goals, your audience, what's working, what's not. This is the foundation everything else is built on.
1
Listening to Your Vision
We begin by discussing your goals, audience, and expectations to ensure our approach aligns perfectly with your vision.
1
Listening to Your Vision
We begin by discussing your goals, audience, and expectations to ensure our approach aligns perfectly with your vision.
2
Planning with Purpose
We analyze trends, competitors, and opportunities to craft a strategic roadmap tailored to your needs.
2
Map the Strategy
We dig into your market, your competitors, and the whitespace no one's paying attention to. Then we build a plan that's specific to you, not a recycled framework.
2
Planning with Purpose
We analyze trends, competitors, and opportunities to craft a strategic roadmap tailored to your needs.
2
Planning with Purpose
We analyze trends, competitors, and opportunities to craft a strategic roadmap tailored to your needs.
3
Visualizing Your Ideas
Creative concepts come to life as we design user-friendly and visually appealing solutions.
3
Design With Intention
This is where it gets good. Concepts take shape, ideas become tangible, and every design decision ties back to the strategy we set. Nothing decorative. Everything deliberate.
3
Visualizing Your Ideas
Creative concepts come to life as we design user-friendly and visually appealing solutions.
3
Visualizing Your Ideas
Creative concepts come to life as we design user-friendly and visually appealing solutions.
4
Bringing It to Life
Using cutting-edge technologies, we develop and implement your project with precision and care.
4
Build It Right
Precision matters here. We develop and implement with the same standard we designed to, so nothing gets lost in translation.
4
Bringing It to Life
Using cutting-edge technologies, we develop and implement your project with precision and care.
4
Bringing It to Life
Using cutting-edge technologies, we develop and implement your project with precision and care.
5
Delivering Success
After a seamless launch, we provide ongoing support and optimization to ensure long-term success.
5
Launch and Scale
We don't disappear after delivery. We launch with you, optimize what needs it, and make sure the work holds up long after go-live.
5
Delivering Success
After a seamless launch, we provide ongoing support and optimization to ensure long-term success.
5
Delivering Success
After a seamless launch, we provide ongoing support and optimization to ensure long-term success.
Start Here
We can't wait to hear from you
Emily Smale
Founder, Daytime Design Co.
If you're building something meaningful — something meant to last — and you're ready to raise the standard, Daytime might be the right partner. Start the conversation. We'll take it from there.
Start Here
We can't wait to hear from you
Emily Smale
Founder, Daytime Design Co.
If you're building something meaningful — something meant to last — and you're ready to raise the standard, Daytime might be the right partner. Start the conversation. We'll take it from there.
Start Here
We can't wait to hear from you
Emily Smale
Founder, Daytime Design Co.
If you're building something meaningful — something meant to last — and you're ready to raise the standard, Daytime might be the right partner. Start the conversation. We'll take it from there.