the Brand your Brilliance deserves

MILLION-DOLLAR MILESTONES

iconic visibility

INCREDIBLE RESULTS

and web experiences

Strategic brand

for women scaling with clarity and conviction

PREMIUM, ALIGNED, AND built to last

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You’ve outgrown the brand you built on the way up..


Offers evolved. Energy deepened.

But your brand, voice, and *positioning* haven’t caught up.

This isn’t about making things look good.

It’s about making them magnetic as hell..

Strategy that moves money.

Design that mirrors your highest self.

A business that is inevitable..

transition

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New Work

We work with women who…

  • Are running a million-dollar business with a ten-dollar brand

  • Have outgrown the vibe, the site, the message—but not the vision

  • Refuse to dilute their edge for “good enough”

80+ Mil Earned By clients

3x Inquiries

100% Alignment

50+ Trusted Clients

80+ Mil Earned By clients 3x Inquiries 100% Alignment 50+ Trusted Clients

I knew Emily was going to nail it, but I did not expect her to completely blow me away the way she did.


From the depth and detail in the intake form, to her attentiveness and ability to really *hear* you and hone in on the heart of your work and message, to the final deliverables and every step along the way, I have been impressed beyond words.

– monica justesen | Photographer

Meet Em

Ex-corporate creative turned Brand Architect for women who do things differently.


I lead Her & Her from my Minneapolis studio (usually with a latte, a dog at my feet, and a design file open till 2am) — blending strategy, intuition, and aesthetics that click into place.

Together, we’ll build what’s next—
without compromising what’s true.

Your power, Distilled.

Your presence, Amplified.

Your Brand, Unforgettable.