Was there a specific problem or gap you saw in the market that you wanted to address?
What change or impact do you want to make in your customers' lives or in the industry?
- How do you see your business evolving over the next 5, 10, or 20 years?
- What is the bigger picture you're working towards?
- Describe the products/services you offer and the problem they solve.
- What makes your business unique in your industry?
Are there significant milestones or changes that have shaped the direction of your business?
- Is there a company that inspires you / a company you model your business after?
- What are your strengths and unique selling points compared to these competitors?
- Are there emerging trends that your business needs to be aware of?
- What challenges or obstacles are common within your industry?
What do you want to be known for?
For example: energized, part of a community, inspired
Describe their demographics, interests, problems and pain points.
How does your services bridge the gap between pain point and outcome for your audience?
- Examples: Professional, casual, modern, classic, neutral, colorful, moody, vibrant
- These can be a mix or somewhere in between two opposite ends of the spectrum
(e.g., website, social media, email)
