Welcome to
BOOKED OUT BRANDING
UNIVERSITY
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Way more than your typical design course…This is the place where design girlies graduate to CEO energy and trade the freelancer life for $10K+ months and happy clients who can’t stop raving about you.
Being a great designer isn’t enough. A premium client experience is what separates great designers from exceptional (money-making) business owners. In BOBU, I’ll show you how to consistently hit 10k+ months using the exact strategies and done-for-you tools that have fueled my own success, providing you with a clear, step-by-step plan to do the same so that you can enjoy the sh*t out of running your brand biz.
You have to see this…
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Whether you’re a brand new designer or someone who’s been in the game for years, if you’re ready to take the business side of things to the next level – this program is for you.
From talking about pricing and marketing with confidence, premium client onboarding, all the way through delivery and beyond, it’s covered.
You’ll get to see my complete client experience including real behind-the-scenes footage of me working on projects. Every step and template I use? Yours.
“Sooooo quality! Em, you come with real-talk energy and a generosity to show us a truly in-depth “BTS” view of your actual process, resources and design file examples. Like… what?! No gatekeeping whatsoever. Thank you.”
– Bonnie Reilly, Bonnie Reilly Design
Prerequisites
Creative Brain
Strategic Curiosity
A Desire to Stop Charging $150 for a Logo
Mild Case of Imposter Syndrome (Optional)
Majors Include
✸ Strategic Design Mastery
Learn the real process behind designing brands that aren’t just trendy, but get raving reviews and clients who are happy to pay premium prices
✸ Client Experience Mastery
Get my repeatable client experience that will have you running projects like a seasoned pro. Templates, contracts, discovery forms, brand guides, proposals — everything I've used to hit $20k months in my business, handed over.
✸ CEO Mindset Mastery
Smash imposter syndrome, set champagne‑priced boundaries, and create CEO habits that crank your studio into a scalable, six‑figure brand machine.
Course Structure
Core Curriculum
Laser‑focused lessons + plug‑and‑play templates to price, market, sell, and deliver premium brand and web projects.
Resource Lab
Dozens of contracts, proposals, presentations, SOPs, and finance trackers—ready to copy‑paste.
Live Masterclass Pass
Monthly deep dives to tackle meaty, interactive topics in real-time.
Office‑Hours Hot Seat
Monthly group coaching and hot‑seat reviews for personalized troubleshooting & accountability.
Quarterly Implementation Sprints
A 5‑day challenge to ensure you leave class with a polished, confident brand experience.
Student Campus
Peer accountability, on‑demand feedback, and an exclusive, students-only space for collaboration.
Meet your Professor
Hi, I’m Emily – Owner of Daytime Design Co., trusted mentor and (most importantly) your personal design guide.
Once upon a time, I was deep in the trenches of the corporate / ad-agency world, designing for big-name clients like Ford, Google, and Polaris.
Sounds glamorous, right? Except it wasn’t.
Here’s what I learned.
The best branding is built on strategy.
Successful brands don’t “just vibe it out.” They have structured processes that make branding feel like magic (but it’s actually just really smart systems).
Corporate life?
Not for me. The soul-crushing grind, the lack of flexibility, the constant push for “just one more revision” on a logo that was already chef’s kiss perfect? HARD PASS.
I hatched a plan to escape the corporate grind.
I started my own business while still working my 9-5, running on caffeine, late nights, and sheer determination.
I started at $5k months, totally winging it.
I then scaled to $10k and then $20k months—while juggling three kids, a thriving business and rave reviews.
But there was no streamlined roadmap to get there. So I created one.
Course Objectives
Walk away with skills for every aspect of your business.
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Marketing
A repeatable, no-pressure system for getting seen, making connections, and booking premium clients like clockwork—with less hustle and more “oh hey, another inquiry!”
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Strategy
Confidently guide your clients to brand clarity before you even touch the design tools—so every pixel you create feels aligned, intentional, and high-end.
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Design
Walk away with a complete, professional brand identity system that’s built for real-world application—aka it slaps and sells.
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Client Comms
A streamlined delivery process that boosts trust, kills confusion, and makes clients want to refer you to literally everyone.
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Business Ownership
Step into CEO mode with systems, offers, and pricing that support the life and business you actually want—no burnout required.
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How we’ll get there: Ever-Growing Core Curriculum
A step-by-step, repeatable 5-step system for designing & selling premium brands with ease. This doesn’t get you 80% there. It gets you 150% more than you’re expecting.
ATTRACT: Client Psychology & Visibility 101
01
What You’ll Learn
How to show up online like the go-to designer (even if you're low-key shy)
Designer-specific marketing strategies that actually work
Content creation for the week in 90-min or less
How to confidently slide into conversations and convert lurkers into leads
My step-by-step discovery call process so you know what to say, when to say it, and how to close the damn deal
Proposals, contracts, deposits, and onboarding—handled like a total pro
ALIGN: Strategic Brand Foundations 201
02
What You’ll Learn
How to run strategic brand sessions that actually pull out the client’s vision
Use AI (the smart way) to enhance your strategy process
How to ask spicy questions that lead to clear, confident direction
Create moodboards that inspire and guide, not just look check off a deliverable
DESIGN: Visual Identity Systems 301
03
What You’ll Learn
Must-have tools of the trade (what you need and what you don’t)
Set up your process to serves your business in multiple ways
Time-saving hacks to streamline the crap out of every stage of design
Exclusive resource, inspiration and tool vault
DELIVER: Presentation & Client Experience 401
04
What You’ll Learn
Confidently present your branding (with a walkthrough that makes total sense to your client)
Handle revisions and stay in scope
Deliver files like a boss: organized, easy-to-use, and oh-so-professional
Create brand guides your clients actually use
Provide next-level client education and support to turn one-time clients into ride-or-dies
SCALE: Creative Business Systems & CEO Strategy 501
05
What You’ll Learn
Price with confidence and clarity—no more guessing or ghosting
Structure your brand packages for ease + profitability
Use AI to save hours every week (without losing your personal touch)
Create repeat-worthy client experiences
Add scalable offers like digital products or strategy sessions
“I’m so into your extremely organized process. That’s what I came for you and you are freaking delivering 1000%. The brand pyramid is incredibly helpful for me to take very non-tangible things like someones “vibe” and put it into actual structured and strategic pillars.
Honestly too, the resource lab is a gold mine! Having things like contracts, client portals, templates, etc already built out is a business game-changer.”
Anna Petras, High Vibe Creative
BONUS RESOURCE LAB: Dozens of templates, guides and tools to make it even easier (with more being added all the time!)
You don’t just get the knowledge—you get all my plug-and-play resources so you can start implementing immediately.
Marketing & Client Communication
($1,400 value)
Hashtag Vault – Quickly Grab What You Need (Small Efficiencies Lead to Big Time Saved)
My Go-To Call Structure Guideline – Confidently lead discovery calls like a pro.
DM Scripts & Email Swipe File – Streamline your client convos.
Proven Proposal Template – Know exactly what to include to land the job.
Booking & Onboarding Essentials
($4,700 value)
Brand Project Step-By-Step List – The Complete A-Z of Brand Projects
Contract Template – Protect yourself and your business.
Client Onboarding Checklist – Make the onboarding process seamless.
Proven Brand Strategy Questionnaire – Gather the right info from clients upfront.
BrandStrat Baddie – A smarter, wittier version of me as a custom GPT so I can guide you through brand strategy for each and every client.
Design Execution & Branding Deliverables
($4,200 value)
Brand Presentation Templates – Wow clients & get approvals faster.
Brand Guidelines Template – Deliver branding in a polished, professional format.
Client Handoff Template
Handoff a project in an impressively smooth way
My Complete Design Resource Rolodex – Inspiration, Curation and So Much More!
Business Systems & Scaling
($2,200 value)
Studio HQ Dashboard – Set Your Biz Systems Up For Success
Pricing Guide & Rate Sheet Template – Price your services with confidence.
Tools & Vendors – An Ever-growing Curated List
Educations & Learning – Courses & Trainings I’ve Personally Taken That Have Honed Specific Skills
AI-Powered Efficiency Guides – Automate and streamline tasks like a pro.
The most-loved part of class?
The Masterclass Pass.
Every month (at a minimum) join a live deep dive to tackle meaty, interactive topics in real-time like AI For Creatives, Exactly How I run my Brand & Web in a Week offer, and more.
And guess what? I don’t repeat topics so once you join, you get access to all past masterclasses plus your upcoming ones! (I CAN’T EVEN PUT A VALUE PRICE ON THIS IT’S SO GOOD)
Live Office Hours Q&A
Join live to work directly with me to get all of your brand biz questions answered, live, plus learn from your classmates through their experiences and questions.
BOBU-Only Space For Collaboration and Connection
Because this is a space about partnering and leveling up together. Freelancer, agency-owner, solopreneur, doesn’t matter what your role is, we’re all designers at heart.
Quarterly Implementation Sprints
5‑day virtual challenges to hold accountability and ensure you leave class confidently.
Ready to turn running your biz into the most exciting thing you do each day? Next Semester Enrolling Soon
BOBU Collective
✓ Core Curriculum (Self-Guided Lessons)
✓ 🤯 Resource Lab
✓ 6 Months Access Class-Only Space (Collaborate, partner, and grow together)
✓ Studio HQ Notion Dashboard (The all-in-one dashboard of your dreams)
✓ Masterclass Pass (Monthly live deep dives to tackle meaty, interactive topics in real-time)
✓ Office Hour Hot Seats (Get all of your questions answered)
✓ New Courses (Anything I create, for or outside of this course, you get)
✓ BONUS: Quarterly Implementation Sprints (Accountability and speed progress)
$3,000 (6 × $527)
BOBU Premier
For serious fast‑trackers seeking high-touch, highly-personalized support
✓ Collective +
✓ (1) 60 min 1:1 / Mo (6 total)
✓ Complete Brand Biz Audit (A thorough strategic audit to uncover where your biz is leaking money)
✓ Customized Brand Biz Roadmap (The exact steps to tighten everything up over the next 90 days and beyond as we customize your roadmap together along the way)
✓ BONUS: Voxer Access Tues - Thurs Each Week
$6,000 (8 × $767)
“I’m only a couple of modules into the course and it’s so so so good! The resource lab is insane – so incredibly helpful 🙏🏼”
Anna Petras, High Vibe Creative
You could spend months figuring this out on your own…
Or you could fast-track everything and start booking premium clients quicker.
Imagine one year from now, you’re confidently running projects you are obsessed with, with a schedule set weeks in advance, and money rolling into your bank account.
This is for you if You KNOW you have the design chops but…
Your process is held together with duct tape and wishful thinking.
Every project feels like you’re reinventing the wheel (and maybe setting it on fire for fun?).
You love design, but the business side of things makes you break out in hives.
A fun little mix of all of the above.
Typically, students are…
Creatives who want to elevate both their design skills and business strategy.
Designers who want a full, repeatable system for brand identity projects.
Freelancers who are tired of inconsistent income and want a booked-out studio.
Self-taught creatives who need guidance on pricing, onboarding, and scaling.
Brand designers who want to work smarter, not harder with AI & streamlined processes.
You don’t just any design course.
You need a complete system that makes branding profitable, efficient, and fun.
If you’re ready to build a business that feels like a party and books premium clients on repeat, your first step starts here.
BOBU Collective
✓ Core Curriculum (Self-Guided Lessons)
✓ 🤯 Resource Lab
✓ 6 Months Access Class-Only Space (Collaborate, partner, and grow together)
✓ Studio HQ Notion Dashboard (The all-in-one dashboard of your dreams)
✓ Masterclass Pass (Monthly live deep dives to tackle meaty, interactive topics in real-time)
✓ Office Hour Hot Seats (Get all of your questions answered)
✓ New Courses (Anything I create, for or outside of this course, you get)
✓ BONUS: Quarterly Implementation Sprints (Accountability and speed progress)
$3,000 (6 × $527)
BOBU Premier
For serious fast‑trackers seeking high-touch, highly-personalized support
✓ Collective +
✓ (1) 60 min 1:1 / Mo (6 total)
✓ Complete Brand Biz Audit (A thorough strategic audit to uncover where your biz is leaking money)
✓ Customized Brand Biz Roadmap (The exact steps to tighten everything up over the next 90 days and beyond as we customize your roadmap together along the way)
✓ BONUS: Voxer Access Tues - Thurs Each Week
$6,000 (8 × $767)
COURSE FAQS
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This course actually isn’t about branding at all. It’s about how to run an exceptional (and money-making) brand BUSINESS.
Booked Out Branding is a full business system that teaches you how to attract premium clients, design with confidence, and sell your work at high-value rates.
Looking for a “how to design” course? Let me know on insta! That course may or may not be coming next ;)
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Nope! Whether you’re a new designer figuring things out or a seasoned creative who wants to level up their business, this course meets you where you’re at.
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Yes, and then some. By the end of this course you’ll have a structured, no-guesswork process for attracting, booking, and delivering premium branding projects. Plus, you get all my plug-and-play templates, client scripts, and resources to start implementing immediately.
LOGISTICS FAQS
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Lifetime access, baby! 🥂 You get unlimited access to all the course materials—including any future updates—so you can revisit whenever you need.
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Depending on which tier you opt-in to, this is a mix of self-paced modules, self-services resources, and live trainings, Q&A, 1:1 and more.
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If you’re a “I want MY specific questions answered” kinda gal – BOBU Collective or Premier are your best bet! That way you get access to our course community, where you can ask questions, get feedback, and connect with other badass brand designers on the same journey.
INVESTMENT FAQS
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I get it—investing in yourself is a big decision. That’s why I offer flexible payment plans so you can start learning and implementing without breaking the bank. Think about it this way: booking just ONE premium client using this system will more than pay for this course. Here’s the real question: Can you afford NOT to do it?
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Because you get instant access to all course materials, refunds aren’t offered. But here’s the deal: if you go through the course, implement the process, and don’t see results, let’s talk. My goal is for you to feel 100% confident in your investment.
TECH AND TOOLS FAQS
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You’ll need Adobe Illustrator OR Canva to create brand assets, plus a way to organize files and communicate with clients (like Notion, Google Drive, or Dropbox).
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Yes! I’ll show you exactly how I use AI to streamline research, create strategy docs, and speed up workflows without losing the creative touch. AI is a tool, not a replacement—and I’ll teach you how to use it smartly.
“IS THIS FOR ME?”
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Absolutely! This course is built for freelancers, solopreneurs, and small studio owners who want a structured, strategic system for branding projects. No matter where you are in your journey, if you want to stop winging it and start running a high-value brand design business, this course is for you.
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YES. If you’re tired of scope creep, inconsistent pricing, and clients questioning your process, this course will help you fine-tune your systems, confidently charge more, and create a premium client experience. Even if you’ve been designing for years, I promise there are game-changing strategies inside.
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I get it—you want to be sure this is the right move for you. Here’s what I know: if you’re tired of undercharging, overwhelmed by branding projects, and ready to book high-value clients with ease—this course will change the game for you. The question isn’t “Should I do this?” The question is “How much longer do I want to keep figuring it out on my own?”
