Welcome to
BOOKED OUT BRANDING
UNIVERSITY
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Where Your Future Design Empire Gets Its Degree
You’ve got the creative spark. You’ve got the ambition. Now you need the system — the real, proven, no-fluff method — to design smarter, charge higher, and vibe harder.
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Booked Out Branding University is your shortcut to a thriving brand studio, where stunning design meets next-level strategy.
This is the place where design girlies graduate to CEO energy.
Majors Include
Strategic Brand Design
Client Experience Mastery
Premium Pricing & Positioning
Systems & Streamlining 101
AI-Powered Workflow Magic
Prerequisites
Creative Brain
Strategic Curiosity
A Desire to Stop Charging $150 for a Logo
Mild Case of Imposter Syndrome (Optional)
What you’ll graduate with
Strategic Design Mastery
Learn the real process behind designing brands that aren’t just trendy, but rave-worthy—from strategy to execution.
Premium Business Systems
Get my repeatable client experience —onboarding, managing, and delivering branding like a seasoned pro.
Done-For-You Tools
Templates, contracts, discovery forms, brand guides, proposals — everything I use in my business, handed over.
Creative CEO Mindset
Build a business that supports your life — not one that drains it.
Meet your Professor
Hi, I’m Emily – Owner of Daytime Design Co., trusted mentor and (most importantly) your personal design guide.
Once upon a time, I was deep in the trenches of the corporate / ad-agency world, designing for big-name clients like Ford, Google, and Polaris.
Sounds glamorous, right? Except it wasn’t.
Here’s what I learned.
The best branding is built on strategy.
Successful brands don’t “just vibe it out.” They have structured processes that make branding feel like magic (but it’s actually just really smart systems).
Corporate life?
Not for me. The soul-crushing grind, the lack of flexibility, the constant push for “just one more revision” on a logo that was already chef’s kiss perfect? HARD PASS.
I hatched a plan to escape the corporate grind.
I started my own business while still working my 9-5, running on caffeine, late nights, and sheer determination.
I started at $5k months, totally winging it.
I then scaled to $10k and then $20k months—while juggling three kids, a thriving business and rave reviews.
But there was no streamlined roadmap to get there. So I created one.
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Core Curriculum
A Complete, Repeatable 5-step System for designing & selling premium brands with ease.
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Module Lessons
Lesson 1: Your Visibility Game Plan
Lesson 2: Simple Marketing For Creatives (Using the D.R.I.P. Method)
Lesson 3: Inquiry → Conversion
Lesson 4: The Discovery Call Game Plan
Lesson 5: Proposal & Booking Process
Lesson 6: Contracts, Invoices, & Deposits
Lesson 7: Exceptional Onboarding
What You’ll Learn
How to show up online like the go-to designer (even if you're low-key shy)
Marketing strategies that actually work (without needing to go viral)
Content creation for the week in 90-min or less
How to confidently slide into conversations and convert lurkers into leads
Discovery call confidence: Know what to say, when to say it, and how to close the damn deal
Proposals, contracts, deposits, and onboarding—handled like a total pro
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Module Lessons
Lesson 1: Translating Vision Into Strategy
Lesson 2: Using AI to Support Brand Strategy (Without Losing the Human Touch)
Lesson 3: The Brand Strategy Session
Lesson 4: Creating Moodboards That Actually Guide Design
What You’ll Learn
How to run strategic brand sessions that actually pull out the client’s vision
Using AI (the smart way) to enhance your strategy process
How to ask spicy questions that lead to clear, confident direction
Creating moodboards that inspire and guide, not just look check off a deliverable
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Module Lessons
Lesson 1: Essential Tools for Brand Designers
Lesson 2: Create a Balanced, High-Impact Color Palette
Lesson 3: Choosing the Right Type Lab
Lesson 4: Finding & Using Imagery
Lesson 5: Primary Logo Design
Lesson 6: Secondary Logos & Brand Marks
Lesson 7: Finalizing the Logo Suite
Lesson 8: Patterns & Illustrations
Lesson 9: Time to Design (Creative Briefs You Actually Want to Design)
What You’ll Learn
Tools of the trade: When to use Canva vs. Illustrator
Creating intentional color palettes, type pairings, and imagery with strategy behind every choice
How to design flexible logo systems (primary, secondary, submarks, etc.)
Brand pattern, illustration, badge, and favicon creation
How to tie everything together into a complete brand system
Practice prompts + personalized feedback to level up your skills
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Module Lessons
Lesson 1: Create a Brand Presentation That Clients GET
Lesson 2: Revisions and Re-Presenting
Lesson 3: Packaging & Delivering Final Brand Assets
Lesson 4: Support & Next Steps For Your Clients
What You’ll Learn
How to confidently present your branding (with a walkthrough that clicks)
Make revisions and re-present without taking all of your time
Deliver files like a boss: organized, easy-to-use, and oh-so-professional
Create brand guides your clients actually use
Provide next-level client education and support to turn one-time clients into ride-or-dies
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Module Lessons
Lesson 1: Pricing With Confidence
Lesson 2: How to Structure Your Brand Design Packages for Maximum Profitability
Lesson 3: Leveraging AI to Save Time Without Losing the Creative Touch
Lesson 4: Client Experience Secrets That Lead to Referrals & Repeat Business
Lesson 5: Scaling Beyond 1:1 (Digital Products or Passive Income)
What You’ll Learn
Pricing with confidence and clarity—no more guessing or ghosting
Structuring your brand packages for ease + profitability
Using AI to save hours every week (without losing your personal touch)
Creating repeat-worthy client experiences
Adding scalable offers like digital products or strategy sessions
Course Objectives
Walk away with skills for every aspect of your business.
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Marketing
A repeatable, no-pressure system for getting seen, making connections, and booking premium clients like clockwork—with less hustle and more “oh hey, another inquiry!”
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Strategy
Confidently guide your clients to brand clarity before you even touch the design tools—so every pixel you create feels aligned, intentional, and high-end.
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Design
Walk away with a complete, professional brand identity system that’s built for real-world application—aka it slaps and sells.
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Client Comms
A streamlined delivery process that boosts trust, kills confusion, and makes clients want to refer you to literally everyone.
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Business Ownership
Step into CEO mode with systems, offers, and pricing that support the life and business you actually want—no burnout required.
Plus dozens of templates, guides and tools to make it even easier (with more being added all the time!)
You don’t just get the knowledge—you get all my plug-and-play resources so you can start implementing immediately.
Studio HQ: The brand business dashboard of your dreams ($1,000 value)
This Notion-powered beauty is a fully built system that helps you:
Track leads like a pro
Create and manage active projects easily (and in a way that clients love)
Assign deadlines for tasks (and see them all on a calendar)
Keep marketing, resources, and digital offers organized AF
Actually feel like you know what the hell is going on at all times
Thousands of dollars worth of templates, tools, and knowledge included – it’s actually kinda insane.
Marketing & Client Communication
($1,400 value)
Hashtag Vault – Quickly Grab What You Need (Small Efficiencies Lead to Big Time Saved)
My Go-To Call Structure Guideline – Confidently lead discovery calls like a pro.
DM Scripts & Email Swipe File – Streamline your client convos.
Proven Proposal Template – Know exactly what to include to land the job.
Booking & Onboarding Essentials
($4,700 value)
Brand Project Step-By-Step List – The Complete A-Z of Brand Projects
Contract Template – Protect yourself and your business.
Client Onboarding Checklist – Make the onboarding process seamless.
Proven Brand Strategy Questionnaire – Gather the right info from clients upfront.
BrandStrat Baddie – A smarter, wittier version of me as a custom GPT so I can guide you through brand strategy for each and every client.
Design Execution & Branding Deliverables
($4,200 value)
Brand Presentation Templates – Wow clients & get approvals faster.
Brand Guidelines Template – Deliver branding in a polished, professional format.
How to Use Assets PDF for Clients – Teach your clients how to implement their new branding effortlessly.
Type Pairing Cheat Sheet – Take the guesswork out of font pairings.
My Complete Design Resource Rolodex – Inspiration, Curation and So Much More!
Business Systems & Scaling
($2,200 value)
Studio HQ Dashboard – Set Your Biz Systems Up For Success
Pricing Guide & Rate Sheet Template – Price your services with confidence.
Tools & Vendors – An Ever-growing Curated List
Educations & Learning – Courses & Trainings I’ve Personally Taken That Have Honed Specific Skills
AI-Powered Efficiency Guides – Automate and streamline tasks like a pro.
Plus a dedicated space for you and your classmates for 12 months. ($5,000 value)
Because the best part of college is the social aspect.
An Intimate BOBU-Only Space For Collaboration and Connection
Because this is a space about partnering and leveling up together. Freelancer, agency-owner, solopreneur, doesn’t matter what your role is, we’re all designers at heart. Group-chat included.
Submit Work for Feedback (From Me!)
Get your designs reviewed by me with personalized insights on how to elevate your work. Whether you're refining a concept or packaging a full brand, this is where you level TF up.
Dedicated Business Space
Get all of your nitty gritty questions answered as they come up. Because running a business is never linear. The best part? Everyone can chime in with their unique experiences and perspectives.
This semester, now enrolling.
Lifetime Access to This Course
My complete, repeatable system for branding success—including my 5-step framework, The Booked Out Branding Method™, that covers everything from marketing to delivery and beyond. Every future update included.
Personalized Guidance
Creative briefs to practice, a space to submit work and get feedback, Q&A sessions and more, so you can get personalized answers and guidance as you grow in your biz.
Done-For-You Templates, Tools & Workflows
You don’t just get the knowledge—you get all my plug-and-play resources so you can start implementing immediately.
Client Comms & Business Systems – Scripts, emails, and workflows to streamline every client interaction.
Booking & Onboarding Templates – Proposals, contracts, and checklists that make working with clients effortless.
Design Execution & Brand Deliverables – Presentation decks, brand guidelines, and templates to make your work polished and professional.
Marketing & Scaling Guides – Pricing strategies, marketing templates, and AI-powered efficiency hacks to help you grow.
BONUS: 12 Months FREE to The Design Commons
An exclusive design community. Think of this as your ongoing creative upgrade + hype squad + design insider’s club all rolled into one.
BONUS: FREE Website Template
A gift from me to you. Select any web template from my Brand Shop so you can build your business even faster.
Pay in full$2,197 $1,197
6 monthly payments of$397 $239
You could spend months figuring this out on your own…
Or you could fast-track everything and start booking premium clients quicker.
You also get 12 months access to The Design Commons ($500 value)
A Designer-Only Community packed with ever-growing value.
Workshops & Skill Labs – Monthly hands‑on sessions where we design together and swap pro tips.
On‑Demand Masterclasses Vault – Binge‑worthy trainings you can watch between client calls (or toddler meltdowns).
Guest Expert Spotlights – From motion magicians to legal eagles, fresh brains drop the knowledge you didn’t know you needed.
Weekly Roll‑Call – Monday thread to share wins, set intentions, and grab that sweet accountability.
Crowdsourced Creative Critique – Post your work, get constructive feedback from a global squad of designers (I pop in with hot‑takes, too).
Designer Directory & Collab Board – Find partners, team up on projects, or simply meet new design BFFs.
Inspo & Resource Vault – Swipe files, templates, playlists, and trend moodboards updated monthly.
Circle‑Powered Private Space – Zero spam, only vibes.
This is for you if You KNOW you have the design chops but…
Your process is held together with duct tape and wishful thinking.
Every project feels like you’re reinventing the wheel (and maybe setting it on fire for fun?).
You love design, but the business side of things makes you break out in hives.
A fun little mix of all of the above.
Typically, students are…
Creatives who want to elevate both their design skills and business strategy.
Designers who want a full, repeatable system for brand identity projects.
Freelancers who are tired of inconsistent income and want a booked-out studio.
Self-taught creatives who need guidance on pricing, onboarding, and scaling.
Brand designers who want to work smarter, not harder with AI & streamlined processes.
You don’t just any design course.
You need a complete system that makes branding profitable, efficient, and fun.
F R E E
M I N I - C O U R S E
F R E E M I N I - C O U R S E
Not quite ready to go all-in?
Get a real peek inside the system With my FREE mini course that gives you the confidence, clarity, and client-booking systems your brand studio's been missing.
If you’re ready to level up your design skills, create high-end brands, and build a business that runs like clockwork, your first step starts here.
Snag your VIP spot before they’re gone.
Pay in full$2,197 $1,197
6 monthly payments of$397 $239
COURSE FAQS
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This isn’t just another “watch me design a logo” course. Booked Out Branding is a full business system that teaches you how to attract premium clients, design with confidence, and sell your work at high-value rates. You’re not just learning design—you’re learning how to run a booked-out brand studio with a streamlined, repeatable process that works.
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Nope! Whether you’re a new designer figuring things out or a seasoned creative who wants to level up their business, this course meets you where you’re at. If you’re brand-new to design, you’ll want some basic knowledge of Illustrator or Canva—but don’t worry, I’ll guide you on using the right tools.
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Yes, and then some. By the end of this course, you won’t just have a system for designing brand identities—you’ll have a structured, no-guesswork process for attracting, booking, and delivering premium branding projects. Plus, you get all my plug-and-play templates, client scripts, and resources to start implementing immediately.
LOGISTICS FAQS
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Lifetime access, baby! 🥂 You get unlimited access to all the course materials—including any future updates—so you can revisit whenever you need.
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This is a self-paced course, meaning you can take it on your schedule. No deadlines, no stress. Binge it all in a weekend or take it module by module—it’s up to you!
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You’re not in this alone! You’ll have access to The Design Commons, our course community, where you can ask questions, get feedback, and connect with other badass brand designers on the same journey.
INVESTMENT FAQS
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I get it—investing in yourself is a big decision. That’s why I offer flexible payment plans so you can start learning and implementing without breaking the bank. Think about it this way: booking just ONE premium client using this system will more than pay for this course.
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Because you get instant access to all course materials, refunds aren’t offered. But here’s the deal: if you go through the course, implement the process, and don’t see results, let’s talk. My goal is for you to feel 100% confident in your investment.
TECH AND TOOLS FAQS
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You’ll need Adobe Illustrator OR Canva to create brand assets, plus a way to organize files and communicate with clients (like Notion, Google Drive, or Dropbox).
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Yes! I’ll show you exactly how I use AI to streamline research, create strategy docs, and speed up workflows without losing the creative touch. AI is a tool, not a replacement—and I’ll teach you how to use it smartly.
“IS THIS FOR ME?”
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Absolutely! This course is built for freelancers, solopreneurs, and small studio owners who want a structured, strategic system for branding projects. No matter where you are in your journey, if you want to stop winging it and start running a high-value brand design business, this course is for you.
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YES. If you’re tired of scope creep, inconsistent pricing, and clients questioning your process, this course will help you fine-tune your systems, confidently charge more, and create a premium client experience. Even if you’ve been designing for years, I promise there are game-changing strategies inside.
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I get it—you want to be sure this is the right move for you. Here’s what I know: if you’re tired of undercharging, overwhelmed by branding projects, and ready to book high-value clients with ease—this course will change the game for you. The question isn’t “Should I do this?” The question is “How much longer do I want to keep figuring it out on my own?”
